primary and secondary audience research
definition: primary audience
A Primary Audience is an audience which is targeted by media. For example, a game such as The Sims 4 is targeted for people who are 12 and over, but a game such as Call Of Duty (COD) would be aimed at people aged 18 and over. Games are usually targeted at BOTH genders who can play the game, but in many cases, The Sims 4 is more popular to females and Call Of Duty (COD) is more popular with males.
definition: secondary audience
A Secondary Audience are the people that have the influence on a Primary Audience such as children, spouses (married to), associates (work colleague), friends and neighbors. These people aren’t Primary because they haven’t been targeted to a particular game BUT they do like to interact with the game (even though they don’t fit into the category.
An example of a Secondary Audience is Playing Call Of Duty (COD) which are 16-18 (depending on what COD you are playing). If you are under-aged but you play COD you are then a Secondary Audience.
definition: Individual Audience
An Individual Audience is an audience which targets players who prefer to play alone. Games such as The Sims 4 or if you play COD but on Campaign (when you are playing by yourself).
definition: Group Audiences
Group Audiences are groups that usually play together. If you’re playing a game like COD and you play Online or on a Locally then you’ll be targeted as a group audience.
definition: Demographic
Demographics is when a study (or an estimate) of a population (or the world’s population) shows results for different ages, genders, locations etc. By having these results, you can see what gender and age are more interested in a particular game
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By having Demographics (in gaming) studies show that particular games are played by particular people. For Example, Call Of Duty (COD) is normally played by males who are 18+.
definition: Demographic
Demographics is when a study (or an estimate) of a population (or the world’s population) shows results for different ages, genders, locations etc. By having these results, you can see what gender and age are more interested in a particular game
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By having Demographics (in gaming) studies show that particular games are played by particular people. For Example, Call Of Duty (COD) is normally played by males who are 18+.
definition: psychographics
Psychographics are used to refer to audiences and their attitude, personality, and values. This is important to know as it will help you when you are developing a game.
definition: technology
There are various ways that audiences can consume media such as ITV, Radio 1, Netflix, Vogue, and Social Media such as Twitter and Facebook.
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Gaming communities online such as “Let’s Play” videos and leaked information such as small code, screenshots, and short clips about upcoming games are highly common which help promote the product before it’s released to the public.
conclusion
this knowledge will help me with how to communicate with particular target audiences as you should approach certain target audiences in a different way. this is all of my knowledge that i have learned about different types of audiences from classes i have had in the past.